Many of you are familiar with Red Bull company. Have you heard about this legendary collaboration? Red Bull has a great business strategy. To appear where world records are being recorded is a very special and unusual event.

Felix Baumgartner has been working with Red Bull Stratos since 1988.

In January 2010, Felix announced that he had signed an agreement with Red Bull Stratos. He was going to fly from an altitude of 36.6 km, which, if successful, would break the sound barrier.

On October 14, 2012, an Austrian parachutist made that incredible jump from a height of 39 km.

According to the corrected data presented by Die Welt newspaper, the flight took place from an altitude of 38,969.4 m. The parachutist successfully landed near Roswell, New Mexico. Four more Baumgartner records were set at the event: highest unbarred flight, longest freefall distance, highest stratostat flight, and fastest freefall speed of 1,357.6 km/h.

This jump has brought great success to the Red Bull company.

It not only challenged human physical and psychological endurance, but also became a source of valuable information for a number of scientific researches, which may have a great impact on improving the process of space flight in the future.

The jump was streamed live on YouTube, garnering 52 million views.

We came to tell from marketing

what do you know about marketing, it’s a very broad concept, isn’t it…

Today we are going to talk about the common myth, which is why many start-ups give up their weapons within the first year.

Well, are you ready? we started the discovery!

As we said. today we will talk about what start-up businesses can afford and what large businesses can afford.

Let’s start with start-ups.

Let’s get an idea of ​​what kind of problems and goals should be included in the strategy of small businesses.

Name of the company.

The logo of the company.

Endless list of services offered.

Assurance of the best quality of service and the best prices.

Providing free information.

Contacts.

Here is what needs to be achieved.

Let’s understand what businesses do that eventually fail.

They present a few facts about THEMSELVES and expect that after the ad is published, potential customers will immediately say:

• Oooh, this is what I need, this is what I was waiting for.

But let’s get down to reality, where it becomes clear that this is haphazard marketing, which very rarely works. that too by a small %.

These types of companies hope that one day someone will appear who will be really interested in their offer, and most importantly, they wait for months in this hope.

Have you already understood what kills the business?

Let’s see now, while some companies hide their FAILURES under the word 《Hope》, at the same time, how do SUCCESSES rise to fame?

They always use TARGET MARKETING

To start target marketing, you need to consider 2 important questions.

What is the purpose of your ad?

What does your ad focus on?

Let’s go back to business-killing marketing and see what business people usually list when asked what their business goals are.

Branding

Publicizing the name

familiarize with the product

promote sales

encourage people to use our service

Let’s agree that they are very different goals and to solve all these problems with one advertisement, you probably understood where they will reach, or rather, where they will not reach.

You must have heard the famous golden rule: “One ad, one goal”

By trying to accomplish several goals at the same time, you distract the client from your message.

And what to do?

DIRECT MARKETING.

Yes, this is exactly what will help you to achieve success slowly but surely.

Now let’s understand what are the most important points in direct marketing.

Encourage the prospect to show interest, which will help build a database, which is the most valuable asset in business.

Clarify what steps you expect from your future client.

We need to clearly indicate their next steps and what we will get in return.

Don’t forget to be helpful, you need to appear as an expert in their brains.

Make them talk about you.

Well, you learned something important today

What is the Pareto principle?

The Pareto Principle states that for most outcomes, approximately 80% of the effects come from 20% of the causes. In other words, a small percentage of causes have a large effect.Where does the Pareto principle come from?

In the early 1900s, Vilfredo Pareto recognized this phenomenon when he studied the distribution of wealth in Italy. Pareto observed that 80% of the land in Italy was owned by only 20% of the population. He noticed the same 80/20 situation in other things, such as the productivity of the pea plants in his garden.

How can you use the 80/20 rule?

While the 80/20 rule applies to almost every industry, the Pareto principle is commonly used in business and economics. This is because the 80/20 rule helps determine where you can focus your efforts to maximize your output.

Productivity

You can use the 80/20 rule to prioritize the things you need to do during the day.

The idea is that out of your entire to-do list, completing 20% ​​of those tasks will result in 80% of the impact you can generate for that day. So for maximum impact, figure out which tasks impact your team the most and focus on those for the day.

Decision making. The Pareto principle can help you make the best decisions in the problem-solving process. When there are many different causes of a single problem, the Pareto Principle can help you prioritize solutions.

So why is this useful?

The Pareto Principle helps you understand that most outcomes come from a minority of inputs. Knowing this, if…

20% of employees contribute to 80% of results. Focus on rewarding these employees.

20% of bugs contribute to 80% of crashes. Focus on fixing these errors first.

20% of customers contribute to 80% of revenue. Focus on satisfying these customers.

The examples go on. The point is to realize that you can often focus your efforts on the 20% that makes a difference instead of the 80% that doesn’t add much.